The Global Brain To innovate more effectively, you must harness powerful new sources of creativity from inside and outside your company. You know that to harness creativity effectively, you must harness powerful new sources of creativity from inside and outside your company.
You know that… But you also know that “one size fits all” approaches to network-centric innovation don’t work. The Global Brain helps you find and use the best network-centred innovation strategy for your business in a systematic way.
Drawing on the experiences of the world’s most successful innovators, Satish Nambisan and Mohanbir Sawhney show how to identify the specific roles your company should play in innovation networks, the particular capabilities it must create, and the exact steps it must take to prepare.
You’ll find practical advice on every part of network-centred innovation, from finding opportunities to putting metrics in place, improving operations, and getting past the “not invented here” mentality.
Whether you’re a C-level executive with ultimate responsibility for innovation or a manager responsible for driving innovation initiatives, The Global Brain brings clarity and rigour to the entire process: helping you achieve the results you’re innovating for: profitable, sustainable growth.