“It is critical for CEOs and others involved in the innovation function to understand the potential and nature of the network-centric innovation approach, and this well-written, well-organized book on the subject should be high on their reading list.”
November 2008, Innovation Management.
Research: Technology Management (January-February 2008) said, “The Global Brain is a fun book to read and is full of useful tips on creating value by innovating with help from the outside world.”
The Global Brain To innovate more effectively, you must harness powerful new sources of creativity from inside and outside your company. You know that to harness creativity effectively, you must harness powerful new sources of creativity from inside and outside your company.